Full service restaurant with variety of food
Family friendly and can support large groups of people
Specializes in micro beer and has 25 rotating taps
Regular dinner specials
Best homemade soup
Monday Open Mic Night
Live bands perform Saturday nights
Located in Hornell, NY
I watched Lynda.com’s Logo Trend Report at https://www.lynda.com/Branding-tutorials/Logo-Trend-Report-2016/455728-2.html. This made me aware of successful and unsuccessful logo design tendencies.
I first visited Paddy’s website and took a look at their menu, scanned through some pictures in their gallery, and read up on the business. I took from pictures and reviews when sketching a lot of my designs. The most trouble I had was with incorporating images that gave off the feel of the restaurant while still remaining with a simple design.
Helpful images from paddyspubandgrill.com:
Additional Sketched ideas after first critique:
I pulled a few of my sketches that people who participated in the critique thought were most successful and created them digitally in Illustrator.
I made four different digital renditions of this first logo (only two shown). The most trouble I had with this logo was with choosing the color of the font so that it would be visible over the dark green and the light orange. That is the aspect I would most like to hear opinions and suggestions on. I altered the font and made the colors of the flag slant behind the text to create movement. It is a simple design that I think could work for Paddy’s logo.
I really manipulated the font I used for this logo. I made it sharper than the original font so the design on the shield would appear more elegant. I think the design is clean and fun due to the playful knot around the P. The dark green and gold work well together, but I am unsure of how the white or clear shield will look on a sign or menu.
Tweaked Digital Renditions:
I made sure all the tips of the scribbles of the flag in my first design were rounded and I increased the point of the lines to close some of the gaps under the letters. I experimented with different colors and schemes for the shield, all the while still liking the white background the best, but not knowing if that would work well with Paddy’s methods of advertising.
Final Logo Designs:
I believe the following two designs are most successful. The first has attractive movement in the green and orange streaks which also create a unique silhouette. The second incorporates Irish heritage through a shield and knot. The figure ground reversal and the simple knot give the logo a fresh and clean look. I think the dark green background will suit Paddy’s methods of advertising better than white.